BWH Hotels is a global leader with a network of over 4,300+ hotels in over 100 countries and territories worldwide, spanning 18 brands globally across every chain scale segment.
Built on the foundation of Best Western Hotels & Resorts, a world-renowned brand celebrating 80 years of legacy and experience, in partnership with WorldHotels which boasts 50 years in the global marketplace, BWH Hotels was formed. Our diverse portfolio of brands is well known around the world and loved by millions of consumers. We believe in building long term partnerships with our hoteliers where together, we are equally responsible for driving top-line performance. We work with owners to increase their business, consolidate their market position and grow with an international vision.
Let us help you bring together the right product and service solutions, combined with sector specific expertise to meet your customers’ individual needs and deliver on the BWH promise of hotels with personality.
At BWH Hotels GB, our marketing support is designed to put your property in front of the right guests, at the right time, through the right channels. We combine global brand power with smart, data‑driven marketing to deliver measurable results for every hotel in our portfolio. Our brand website is a proven revenue generator, delivering over £20 million annually into GB hotels. With optimised user journeys, strong conversion rates, and seamless booking functionality, it ensures your property is always visible and bookable whilst strategic partnerships enhance guest engagement, drive incremental revenue, and open new channels for discovery. Our dedicated PR and social media team works to elevate your hotel’s story, strengthen brand reputation, and engage audiences across key platforms. From national press opportunities to tailored social content, we help your property stand out in a crowded market.
"Our mission is simple: to drive profitable growth for every one of our member hotels. By combining global brand strength with smart, data‑led commercial strategies, we create opportunities that individual properties couldn’t access alone. When our hotels succeed, our entire network becomes stronger — and that’s what motivates us every day."
BWH Hotels GB Sales Support team is dedicated to helping member hotels win more business, strengthen commercial performance, and access opportunities that would be difficult to secure independently. With a blend of national reach, sector expertise, and strong industry relationships, we ensure your property is positioned for success across every key market segment. We work proactively with corporate clients, TMCs, and key agency partners to secure high‑value business for our hotels. Through targeted account management and strategic relationship building, we connect your property with organisations seeking trusted, quality accommodation across the UK. Our dedicated Venues Desk generated over £7 million in Meetings, Events, and Groups revenue for our GB hotels in 2025 — a powerful demonstration of how our central sales support drives tangible, incremental business straight to our members.
"Our strength lies in the partnerships we build with our hotels. When we listen, collaborate, and truly understand what each property needs, we’re able to deliver support that makes a real difference. It’s that shared commitment to growth and excellence that sets our network apart."
Our Revenue Service is your hotel’s secret weapon for achieving optimal room revenue performance. Our Rent a Revenue Manager (RRM) programme gives every hotel in our portfolio access to specialist revenue expertise, without the need for an on‑property resource. It’s a flexible, high‑impact service built to optimise revenue delivery, strengthen market position, and drive long‑term commercial success. With RRM, our hotels benefit from a proactive, analytical, and highly experienced revenue partner dedicated to unlocking their full potential.
''The Clarence Gardens Hotel became part of the BWH Hotels GB family in 2025, looking to strengthen its commercial performance, elevate its market presence, and tap into the support of a recognised global brand. Since joining the brand and utilising our RRM scheme, their occupancy during peak summer months rose from 72% to 85% — an 18% increase. Revenue per available room (RevPAR) is up 22%, driven by a 12% rise in average daily rates and stronger occupancy too.''
At BWH Hotels GB, our operational support teams is the backbone of day‑to‑day excellence across our portfolio. We partner with hotel teams to elevate performance, strengthen operational standards, and ensure every property has the tools, insight, and confidence to thrive in a competitive market. From distribution to sustainability, member helpdesk to quality assurance, our dedicated support system ensures that your operations run smoothly, securely, and efficiently.
"Operational excellence isn’t just about processes — it’s about people. Our role is to empower every hotel team with the support, insight, and confidence they need to deliver exceptional guest experiences, every single day. When our teams thrive, our guests feel it, and our brands grow stronger because of it."
Hospitality is, and always has been, a people business, and that’s where BWH Hotels stands apart. Our legacy is built on truly knowing our hoteliers, their teams and their unique business models. That’s why every BWH Hotels GB hotel is supported by a dedicated Commercial Account Manager: your champion within the brand and a trusted commercial partner embedded in your business. Acting as the vital link between owner and brand, they work alongside you through face‑to‑face and virtual meetings, using insight, data and opportunity to drive RevPAR, unlock growth and help you plan with confidence while protecting what makes your hotel independent.
“By taking the time to understand each hotel’s business, team and market, we’re able to focus on the commercial actions that truly drive results. That insight helps us improve RevPAR, strengthen brand contribution and deliver sustainable revenue growth for our hotel partners.”
BW Rewards brings 64 million travellers directly to your doorstep. That means instant visibility, accelerated occupancy, and access to a global guest base that already knows and trusts the brand name. Instead of building awareness from scratch, you tap into a programme with proven repeat‑stay behaviour, strong engagement, and guests who actively choose BW properties because of the value they receive. It’s a fast track to stronger performance, higher RevPAR, and a competitive edge from day one.
''With a loyalty programme of this scale, hotels don’t have to build awareness from the ground up — they tap into a powerful engine of repeat business, targeted marketing, and guests who consistently deliver higher lifetime value.''
Optional support services (e.g., enhanced revenue management or marketing), priced flexibly.
ROI varies by location and hotel type, but owners typically see: Financing options for UK investors often include:
Key steps: Initial consultation & site review Financial modelling & revenue assessment Brand selection (Best Western, BW Signature, WorldHotels, etc.) Legal agreements (membership or franchise-style contract) Due diligence (title, planning, financial health, operational compliance) Onboarding: training, system integration, and marketing setup Go‑live on the BWH global reservations system BWH keeps the process transparent and cost‑efficient — no unnecessary hurdles.
BWH operates like the world’s best‑value franchise — but with far more flexibility.
Owners access the same global distribution, sales, loyalty, and marketing power as major franchise brands, without sacrificing independence or taking on large, ongoing PIP obligations.